Summer Assignment

Mans Man


Surface Meaning
A masculine man is standing in a shower. It shows him walking out of the shower and onto a boat, and on the boat he does very many things.

Inferred Meaning
The advertiser is trying to say that by using Old Spice, a man can become manlier.

Cultural Meaning
Our culture today is based a lot on a man’s “manhood”. By showing a very buff guy that is obviously attractive, the ad is trying to tell us that if we use their product we will be “manlier”.

Mans Woman


Surface Meaning
Kate Upton is eating a Hardees burger. The burger becomes so spicy that she begins to undress.

Inferred Meaning
The advertiser is simply just to trying to make men remember this commercial and think of Hardees.

Cultural Meaning
Our culture today is based on sex. Kate Upton is a very sexy woman, and men also like woman that like what they like. Men like Hamburgers. Men like Kate Upton undressing. Therefore; men will like this Hardees Commercial.


Womans Woman

Surface Meaning
A very smooth woman’s legs are and other various body parts are shown kicking and waving around. At the end it cuts to the woman’s beautiful face.

Inferred Meaning
The woman has very clear and smooth legs and they want women to think that St. Ives makes them have that beautiful skin.

Cultural Meaning
Today’s woman want to be comfortable in their bodies. The woman in this commercial is comfortable in her underwear and is not scared to show off her beautiful body. The woman that watch this commercial strive to be like her. Therefore; they buy St. Ives lotion.


Womans Man

Surface Meaning
A man with a ripped body and rough face is shown swimming, and there are many close shots of his abs with water running down them.

Inferred Meaning
The advertiser was trying to get women to buy their fragrance for their men, because if they smell good apparently they look good also.

Cultural Meaning
The commercial is focused towards women who want their men to smell good.